Providing dental professionals with easy ordering through image recognition
REORDER PRODUCTS BY SCANNING THE PACK
Plandent is the most important dental supplier in Europe, with operations in 15 countries across Europe. Plandent was investigating how to give customers the best and most convenient ordering experience on mobile.
The company’s Danish subsidiary collaborated with Image Recognition and Augmented Reality leader Catchoom to create an app which scans and recognizes its full range of dental products – more than 10,000 items from their supply database.
Dental professionals only need to point Plandent’s app at the product’s package they are running out of. The image recognition technology inside the app recognizes the product, which the customer can order with just a swipe. No more hassle searching for complicated product names.
BEST AMONG 13 IMAGE RECOGNITION SOLUTIONS
Plandent did thorough tests with more than 13 image recognition software solutions before selecting Catchoom’s CraftAR Cloud Image Recognition, using our Cordova plugin for easy cross-platform development for iOS and Android.
THE IMPACT OF IMAGE RECOGNITION ON MOBILE SALES
Image recognition technology enables companies like Plandent to create easy-to-use ‘scan-to-shop’ apps for their customers. As 52% of B2B customers are using smartphones to research products for their business, it is a tremendous opportunity to increase mobile sales by driving users to their m-commerce platform.
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