IQ Media Uses Image Recognition In Searchable TV Platform For Advertisers

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MEASURING BRAND APPEARANCES IN TV CONTENT

In the world of marketing and advertising, tracking and measuring a brand’s exposure is key.

 

However, due to the massive amount of data and nature of video content, there was no efficient, automatized solution for real-time media measurement for broadcast and cable TV content.

 

 

ENTERPRISE-SCALE IMAGE RECOGNITION PLATFORM

Combining image recognition, logo- and spoken word detection technologies, iQ Media’s innovative searchable TV platform can monitor not only the brand name and keyword mentions, but also visual appearances on earned and paid TV in real time.

 

 

JUSTIFYING RETURN ON INVESTMENT IN MEDIA

Using the power of technology with maximum speed and reliability, iQ Media’s platform can detect visual appearances in over 22 million hours of TV content across 210 Designated Market Areas.

 

iQ Media’s case shows that image recognition not only works on static image files, but can be engineered for implementation in TV and video content as well.

 

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