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Mobile World Congress 2017: New Augmented Reality and Image Recognition Solutions

icon Date Feb 17, 2017

icon author Catchoom Team

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Mobile World Congress is just around the corner —for a company like us, headquartered in Barcelona, quite literally and we would not miss it for the world. Last year, we shared our opinion about the “AR versus VR debate”, predicting that Augmented Reality will eventually outplay Virtual Reality. Since then, AR “came, saw and conquered”.

Instead of Mark Zuckerberg walking down the aisle sporting an Oculus Rift, John Hanke, Niantic’s CEO is rumored to be one of the biggest “tech celebrities” headlining the event this time. We believe that there is now absolutely no doubt left that Augmented Reality is here, and it is forever changing mobile experiences.

Catchoom will be there to help companies make this shift, showcasing our latest Image Recognition and Augmented Reality solutions for Retailers, Agencies and mobile developers.

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Solutions for next-gen retail and product experiences

Augmented Reality and Image Recognition are central to the next big shift in retail, with 100 million users predicted to shop using AR by 2020.

Our solutions let your customers interact with everyday objects for better shopping and product experiences. Use our Image Recognition and Augmented Reality tools inside your branded mobile apps to recognize consumer packaged goods, POS material, ads, signage, catalogs, magazines, and product photos, and link them to engaging digital content.

Click here to learn more about what benefits AR and Image Recognition offers to Retailers and Agencies, and to book a personal demo of exciting ‘scan-to-shop’ experiences.

Showcasing our latest mobile SDKs for AR and Image Recognition

We never stop improving and enriching our CraftAR toolbox to offer better flexibility and easier integration to developers working on mobile applications around the world.

At Mobile World Congress, you can learn all about our SDKs, APIs and plugins, including our latest superstar product, the CraftAR Pro SDK (available for Android and iOS). It combines the very best of Catchoom: our native mobile Augmented Reality SDKs, On-Device Image Recognition SDKs and Cloud Image Recognition SDK capabilities inside one single SDK.


Thanks to the Pro SDK, it will become easier for you to create apps with Image Recognition and Augmented Reality that can work with large collections of objects and even without Internet connection.

Think large-scale retail inventories, catalogs, exhibitions, outdoor environments, or use cases related to traveling and mobility. Learn why this is a real game changer.

Plus: a new product for Fashion eCommerce coming soon

We will soon be launching an exciting new solution for the Fashion eCommerce space. If you are involved or interested in this sector, reach out to us to have a chat. 

Find us in the App Planet area at Mobile World Congress

We will be exhibiting our solutions at booth No. 8.1A63 inside the Catalonia pavilion in the App Planet area (Hall 8.1). Looking forward to see you around for a quick demo and to share some advice tailored to your specific customer experience challenges.

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