Case Studies

catchoom_glamour_imagerecognition-app

G-Live app turns Glamour print magazine into interactive shopping experience

WHAT CAN IMAGE RECOGNITION DO FOR PRINT MEDIA?

Image recognition and augmented reality tech can turn static print ads into an interactive shopping experience, through branded apps such as G-Live, by Glamour.

THE CHALLENGE OF CONDÉ NAST

Condé Nast Digital Spain wanted to create a unique experience for their readers, while helping their advertisers better monetize their ads.

THE SOLUTION

Powered by Catchoom’s super fast and super accurate image scanning technology, the G-Live app provides Glamour magazine readers with awesome new functionalities.

The technology integrated into the app enabled Condé Nast to automatically lead readers to inspiring videos or online product pages after scanning an apparel they liked when browsing the magazine and purchase the items they fell in love with.

Glamour-GLive-App
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