Case Studies

moviescanner-app

Moviescanner: watch film posters come alive with Augmented Reality

BRINGING MOVIE POSTERS ALIVE

AR-Code is a free cross-media mobile app that specializes in interactive digital experiences with Augmented Reality. In 2013, the creators decided to launch a new on-demand service that would transform the way we look for information about movies.

Moviescanner enables people to access trailers, reviews and plot summaries by pointing their mobile devices at movie posters.

THE CHALLENGE: A MASSIVE, INTERACTIVE DATABASE

They wanted to create an app that worked fast and they could add millions of pictures such as posters and ads in no time, so that the movie database could be kept up-to-date at all times, adding the latest title and related content as the film opens at the theatres.

THE SOLUTION WITH IMAGE RECOGNITION

Seac02, the creator of Moviescanner, decided to use our CraftAR Enterprise Image Recognition solution, a flexible on-premise image recognition service that allows them to seamlessly integrate and recognize a huge amount of images managed inside their own servers, while operating at a super fast speed.

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