Case Studies

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Tap2C image recognition app offers interactive print and product experiences

SERVICES FOR PUBLISHERS AND BRANDS

Tap2C’s slogan perfectly sums up their core mission: ‘See more!’ With the help of their mobile app, users can scan magazines, books, ads, posters, brochures, product packs and all other things printed, to enjoy delightful digital experiences, shop, play and discover.

THE CHALLENGE

The aim is to help retailers increase m-commerce sales and better monetize print content, while improving and extending the reader’s experience.

For example, a magazine reader can scan an advertorial with a fashion apparel she likes. The app automatically leads her to a product purchase page where she can order the item right away.


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THE SOLUTION: CATCHOOM’S IMAGE RECOGNITION

Tap2C uses our Image Recognition technology in their native mobile apps to recognize the print images. The RESTful Cloud Image Recognition API allows the app to communicate with the servers and return instant responses, even on such a large database with more than 100k images.

The Tap2C team already works with most of the major publishers on their native Polish market, who have realized the immense business potential that interactive print has to offer.

Read the full version to learn:

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