STREET ARTISTS FINALLY GET RECOGNITION…LITERALLY
Street art has become part of our urban environment. Still, most of the time, people never learn the story behind these artworks. As opposed to a gallery, you cannot simply walk up to the wall and check the label featuring the artist, date and interpretation. Now, thanks to TAGR, artists are finally going to earn the recognition they deserve.
CHALLENGE: LET PEOPLE DISCOVER AND SUPPORT ART
The aim was to create a worldwide “public gallery” for street art, build a community around it and support the artists who otherwise rarely get enough exposure.
By integrating Catchoom’s Image Recognition technology into the mobile app, TAGR allows users to scan a piece of artwork, such as a mural or painting, with their mobile phone.
This unlocks information about the artist, a wall chronology, interactive maps. Users can also buy merchandise featuring artwork they like and make donations to the creators.
Request the full case study to see the result.