Case Studies

PhooDi-Food-Scanner-App-Image-Recognition-Shopping

PhooDi grocery scanner app turns you into a smart shopper

WHAT IS THE PHOODI FOOD SCANNER APP?

PhooDi is a new mobile app for Android and iOS. We can say that it is the ‘Swiss army knife’ of food scanner apps. It is not only versatile but also quite practical.

CHALLENGE: EDUCATE SHOPPERS ABOUT PRODUCTS

The challenge they had to solve was how to enable customers to retrieve nutritional information, discounts, suggestions and even purchase groceries on their phone, without having to struggle with tiny barcodes or look for QR codes on the pack.

THE SOLUTION

Thanks to Catchoom’sOn-Device Image Recognition capabilities, allow PhooDi to recognize and match images by just pointing the device at the package even without internet connection. Our CraftAR Image Recognition technology inside the app does all the magic.

Based on the match, the customer can get nutritional information, receive shopping suggestions based on their personal profile or discount vouchers.

This way, customers don’t have to worry about mobile data or weak signal at a big supermarket. It is also be possible to buy products inside the app, boosting grocery m-commerce.


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PhooDi-food-image-recognition-app

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