WHO IS PLANDENT?
Plandent is the most important dental supplier in Europe, with operations in 15 countries across Europe. Plandent was investigating how to give customers the best and most convenient ordering experience on mobile.
Plandent’s online web-based store was already a great success. With 48% of companies reporting plans to add a mobile sales channel, they wanted to tap into better monetizing their mobile audience as well.
CUSTOMERS REORDER PRODUCTS BY SCANNING THE PACK
The company’s Danish subsidiary collaborated with Image Recognition and Augmented Reality leader Catchoom to create an app which scans and recognizes its full range of dental products – more than 10,000 items from their supply database.
Dental professionals only need to point Plandent’s app at the product’s package they are running out of. The image recognition technology inside the app recognizes the product, which the customer can order with just a swipe. No more hassle searching for complicated product names.
CATCHOOM FOUND BEST AMONG 13 IMAGE RECOGNITION SOLUTIONS
Plandent did thorough tests with more than 13 image recognition software solutions before selecting Catchoom’s CraftAR Cloud Image Recognition, using our Cordova plugin for easy cross-platform development for iOS and Android.
“All providers at hand were examined and tested for speed, accuracy, pricing, and amongst the APIs examined by our developers, Catchoom was the best for us in all aspects.”
– Peter Lippert, Digital Projects Leader, Plandent Denmark
THE IMPACT OF IMAGE RECOGNITION ON MOBILE SALES
Image recognition technology enables companies like Plandent to create easy-to-use ‘scan-to-shop’ apps for their customers. As 52% of B2B customers are using smartphones to research products for their business, it is a tremendous opportunity to increase mobile sales by driving users to their m-commerce platform.
Read more about:
- How did the team resolve some technical challenges when developing the app?
- What results do Plandent expect with their ‘scan-to-shop’ app?
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