Making the world shoppable, one scan at a time

Catchoom is a visual first technology vendor for the retail space focusing on visual search, AI-driven product tagging, and AR.
Founded by two computer vision experts at the core of Telefónica R&D in 2011, our team thrills to create a world where shopping always starts with an image.

We help consumers find the right product and make the best shopping decision in the shortest possible time, while also making it easier for retailers and brands to create and manage large catalogs and product information in them.

Awarded with international recognition for its solutions, Catchoom has an obsession for building products with superior performance, scalability, and business impact. Our proprietary technology delivers millions of visual searches and product attribution from images every month.

Join today our journey to make the world shoppable, one scan at a time.


Over 750 million phygital interactions to date


98% accuracy in packaging recognition


20% higher accuracy than most solutions

Meet The Catchoomers

david marimon

David Marimon

CEO and Co-founder

tomasz adamek

Tomasz Adamek

CTO and Co-founder

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Miquel Ferrarons

Senior Machine Learning Engineer

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Luis Martinell

Head of Engineering

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Belén Peña

Head of Marketing

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Pierre Saëlins

Machine Learning Scientist

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Helena Franco

Content and Product Marketing Specialist

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Rubén Díaz

Lead Front-End Developer

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Xavier Queralt

Software Architect

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David Gerónimo, PhD

Head of Machine Learning

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Farzad Husain

Senior Machine Learning Scientist

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Daniel Torres

Full-Stack Developer

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Helena Cots

Junior Machine Learning Engineering

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Sandra Bardajil

Sales Development Representative

Board of Directors

Consejo administración Catchoom Ignacio Fonts

Ignacio Fonts

CEO, General Partner at Inveready First Capital

Consejo administración Catchoom Josep Barbera

Josep Barberà

CFO at Mango

Private and Government Investment

Inveready is one of the leading early-stage venture capital companies in Spain, with five investment funds. Inveready invests in technology companies with high growth potential and innovative business models. Inveready has extensive experience in different areas, with more than 40 portfolio companies that are leaders in their respective sectors.

ENISA is a public company, attached to the Ministry of Industry, Energy and Tourism through the Directorate General of Industry and Small and Medium-sized Enterprises. Since 1982, it has played an active role in the funding of viable, innovative business projects.

The Avanza and the AEESD initiatives co-sponsor R&D Projects developed in a consortium of Spanish companies and public institutions. Catchoom is currently co-sponsored by the Ministry of Industry, Energy and Tourism of Spain, in the National Plan of Scientific Investigation for three projects from July 2012 until December 2014, from August 2014 until December 2016, and from July 2015 until December 2017 (Project Numbers: TSI-020602-2012-25, TSI-100600-2014-13 and TSI-100600-2015-37).

The INNCORPORA  and the EMPLEA initiatives co-sponsor R&D Projects developed by a technology company by investing in the acquisition of talented scientists. Catchoom participates in three projects co-sponsored by the Ministry of Economy and Competitiveness of Spain, in the National Plan of Scientific Investigation (Project Numbers: INC-TU-2012-2646, EMP-TU-2014-4017, and EMP-TU-2014-4018).

Join over 100+ satisfied companies

“Digital marketing leaders, mobile platform providers, retailers, media companies and innovators pursuing an ‘Internet of everything’ vision of digital-physical convergence should investigate Catchoom.”


Andrew Frank, VP Distinguished Analyst at Gartner


Catchoom among representative vendors in Gartner Market Guide for Augmented Reality 2016.