Jun 09, 2017
Augmented Reality, Ecommerce, Mobile strategy, Retail, Shopping experience, Virtual Reality
Augmented Reality (AR) and Virtual Reality (VR) have been gaining traction in the retail landscape, increasingly attracting marketing spend.
They are both two points of the same spectrum and aim to add similar value in retail, providing personalized and engaging experiences. While AR consists in overlaying digital content upon the real world, enriching it with interactivity, VR immerses users into an alternate reality, completely disconnected from the actual world. In this post, we guide you through the differences and similarities of both technologies, so you can assess when to implement either or them.