A Leading Marketplace


Privalia was born in 2006, as a fashion eCommerce site for flash sales, and it was designed to become the reference site for online fashion in Spain.
And it reached its goal. Currently, it offers daily sales of products from well-renowned brands at special prices. With over 34 million users around the world, Privalia leads the market in Spain, Italy, Brazil, and Mexico. On April 2016, Privalia became part of the e-commerce French group, Vente-Privée or VeePee, creator and worldwide leader of flash sales concept.

The Challenge


Privalia decided recognized its need to move forward with process optimisation.That’s when Catchoom debuted its latest solution for fashion eCommerce businesses. Using AI-powered visual recognition technology, Deep Products is able to automatically extract product attributes from Privalia’s fashion product images, automatically generating product data for them. It also provides an interface to edit and add other attributes, serving as a new generation product information management system.

AI-Powered Visual Recognition


Catchoom’s Artificial Intelligence tech allows:

– speeding up content creation by x10 and improving catalog management thanks to automated attributes
– increasing product SEO value with detailed attributes that deliver better search results and boost conversion.
– Easily managing all product data from a single place to outputting product data to different channels.


Download the fact sheet now to find out more about how our solution helps fashion retailers like Privalia.