G-Live App Turns Glamour Print Magazine Into Interactive Shopping Experience

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WHAT CAN IMAGE RECOGNITION DO FOR PRINT MEDIA?

Image recognition tech can turn static print ads into an interactive shopping experience, through branded apps such as G-Live, by Glamour.

The only thing users need to do is point their phone cameras at the target printed reference, press the button scan and they will automatically be redirected to a relevant piece of online content, whatever its nature.

THE CHALLENGE

Condé Nast Digital Spain wanted to create a unique experience for their readers, while helping their advertisers better monetize their ads and bringing an added value to the traditional reading experience.

This was a valuable approach for the company, that owns several magazines such as Glamour in Spain.

THE SOLUTION

Powered by Catchoom’s super fast and super accurate image scanning technology, the G-Live app provides Glamour magazine readers with awesome new functionalities.

 

The technology integrated into the app enabled Condé Nast to automatically lead readers to inspiring videos or online product pages after scanning an apparel they liked when browsing the magazine. It also created a scan-to-shop experience, letting readers purchase the items they fell in love with by just scanning them with their phones.

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