Image Recognition for Print
Image recognition tech can turn static print ads into an interactive shopping experience, through branded apps such as G-Live, by Glamour.
The only thing users need to do is point their phone cameras at the target printed reference, press the button scan and they will automatically be redirected to a relevant piece of online content, whatever its nature.
Condé Nast Digital Spain wanted to create a unique experience for their readers, while helping their advertisers better monetize their ads and bringing an added value to the traditional reading experience.
This was a valuable approach for the company, that owns several magazines around the world, such as Glamour in Spain.
Powered by Catchoom’s super fast and super accurate image scanning technology, the G-Live app enabled Condé Nast to automatically lead readers to inspiring videos or online product pages after scanning apparel they liked from the magazine. It also created scan-to-shop experiences, letting readers purchase the items they fell in love with by just scanning them.