Headhunt! App Turns A Museum Visit Into An Interactive Experience With Image Recognition
WHAT IS HEADHUNT?
Headhunt! is an interactive museum experience. It encourages kids visiting the National Portrait Gallery, Australia, to take the lead and look closely at the artwork, delving into the artistic elements and the stories behind the people in the portraits. As traditional museums start their transformations, this particular gallery was hoping to create an immersive experience that would help visitors become more engaged during the gallery tour.
The challenge was how to engage the most demanding visitors: kids.
It is quite a struggle to capture a youngster’s attention – let alone if they have been raised in a digital-first society. When it comes to physical, inanimate objects, children often find it boring. For this reason, the National Portrait Gallery decided to develop an app that managed to engage these kids and make the most of their visit.
Headhunt! uses our Cloud-based Image Recognition technology, which allows the kids to take pictures of the portraits in the gallery with an iPad, and instantly access interactive learning experiences, turning the visit into a fun game. Plus, the element of ‘magic’ always delights the kids!