How Almirall’s FOTOFarma App Revolutionized Patient Information With Product Recognition
TRANSFORMING THE HEALTHCARE PRODUCT EXPERIENCE
FOTOFarma is a mobile app created by Almirall, an international pharmaceutical company headquartered in Barcelona and operating in 70 different countries.
It offers a unique, real-time solution to patients that’s very different from conventional product brochures.
THE CHALLENGE: BETTER INFORMATION DESPITE RESTRICTIONS
Almirall wanted to provide additional details about their products to patients but had limited opportunities in terms of materials, due to legal restrictions.
They were faced with the challenge of providing more information via the packaging without modifying it, and adhering to regulatory requirements.
THE SOLUTION WITH IMAGE RECOGNITION
Almirall used Catchoom’s Image Recognition solution to create the FOTOFarma experience.
The app allows users to interact with medical product packaging in the most natural way possible. Patients only need to take a picture of the products to instantly access additional information such as patient advice, educational videos, instructions, a digital booklet and other tools.