IQ Media Uses Image Recognition In Searchable TV Platform For Advertisers
MEASURING BRAND APPEARANCES IN TV CONTENT
In the world of marketing and advertising, tracking and measuring a brand’s exposure is key.
However, due to the massive amount of data and nature of video content, there was no efficient, automatized solution for real-time media measurement for broadcast and cable TV content.
ENTERPRISE-SCALE IMAGE RECOGNITION PLATFORM
Combining image recognition, logo- and spoken word detection technologies, iQ Media’s innovative searchable TV platform can monitor not only the brand name and keyword mentions, but also visual appearances on earned and paid TV in real time.
This helps brands have a better overall view of the impact of their campaigns in real time, while reducing the workload of analyzing brand presence for marketers.
JUSTIFYING RETURN ON INVESTMENT IN MEDIA
Using the power of Catchoom’s technology with maximum speed and reliability, iQ Media’s platform can detect visual appearances in over 22 million hours of TV content across 210 Designated Market Areas.
iQ Media’s case shows that image recognition not only works on static image files, but can be engineered for implementation in TV and video content as well, powering amazing and extremely useful applications in very different industries.