A Collector’s Precious Item
Aiming at increasing their business customer loyalty on intercontinental flags, KLM came out with an idea to differentiate themselves from competitors. Not only they would offer a drink to business passengers before landing, but they would also put the liquor inside little blue delft houses.
After several decades, with the emergence of Internet and native apps, KLM decided to create an app with a unique functionality. Why not be able to scan the house to add it to your collection?
But KLM faced a challenge. The recognition should happen without any Internet connection.
With Catchoom’s On-Device Image Recognition tech running on the back, the KLM House app found the perfect ally to let users scan the iconic miniature houses and add them to their collection at 35,000 feet from the ground.
Here’s how they did it.