KLM Airlines Make
Their Delft Blue Houses Scannable
A COLLECTOR’S PRECIOUS ITEM
Aiming at increasing their business customer loyalty on intercontinental flags, they came out with an idea to differentiate themselves from competitors. Not only they would offer a drink to business passengers before landing, but they would also put the liquor inside little blue delft houses like this one.
Aren’t they cute?
No wonder why they became a popular collector’s item. Nowadays, frequent travellers flying on intercontinental flights can get one new house every flight from the 100 existing houses. That is a large collection!
CHALLENGE: ADDING NEW HOUSES TO THE COLLECTION WHILE ON A PLANE
After several decades, with the emergence of Internet and native apps, KLM decided to create an app to help collectors track their collection and access information on every single one of the miniatures corresponding to real houses.
And they thought of a unique functionality. Why not be able to scan the house to add it to your collection? Instead of visually searching among the 100-item catalog, you could scan your new acquisition with your phone and add it to your virtual collection as well.
But KLM faced a challenge. The recognition should happen without any Internet connection, as travellers can’t always access Internet onboard.
THE SOLUTION: AN ON-DEVICE SCANNER APP
With Catchoom’s On-Device Image Recognition tech running on the back, the KLM House app found the perfect ally to let users scan the iconic miniature houses and add them to their collection at 35,000 feet from the ground.
The app also provides access to information of every house of the collection, including history, owners, peculiarities, etc.
With 18,000 scans happening every month, this use case is worth a deeper look, don’t you think?
Download it to know more about how it works!