Migros Adds Visual Discovery to Their App for Richer Shopping Experience

WHO IS MIGROS?

Migros is the largest supermarket chain in Switzerland, and one of the forty largest retailers in the world. It is structured in the form of a cooperative society (the Federation of Migros Cooperatives), which has more than two million members.

They offer over 12,000 products among a wide range of categories that include food, clothing, baby products, household, and cosmetics.

 

THE CHALLENGE

When it comes to cooking, people often get lost. They go to the supermarket and they don’t know what to buy. In these situations, Migros wanted to provide help by suggesting cooking ideas, showing complimentary products, informing about nutritional facts, and guiding shoppers through the whole shopping experience.

 

CATCHOOM’S SOLUTION

Their app, ‘Discover’, integrated Catchoom’s Cloud Image Recognition SDK to create a new and direct communication channel that begins with the product.

It can instantly recognize more than 10,000 products and provide valuable information about them, as well as suggesting cooking ideas in Augmented Reality from a database of over 4,000 recipes.

 

CHECK OUT THE VIDEO

 

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