24,000,000 CHOICES TO FILL YOUR BREAKFAST BOWL
German mymuesli was the first company in the world to offer 100% personalized muesli mixes for shoppers who make no compromises when it comes to food choices.
If you only pick 5 out of the 80 organic ingredients, that’s still more than 24,000,000 potential product combinations. Mind-blowing, huh?
CHALLENGE: FIND YOUR FAVORITE IN FAST & FUN WAY
mymuesli offered an app to let muesli lovers personalize and buy products online. However, they wanted to make the mixing experience feel more ‘real’, as if you were picking and adding ingredients by hand.
They also wanted to find a mobile experience solution that can work across channels, from stores to outdoor media to product packaging.
Integrating Catchoom’s Image Recognition tech, mymuesli added a useful new product scan feature to their mobile app. Shoppers can scan cute graphic icons representing the different ingredients with their phone’s camera. This is how they can add them to their own custom mix, and order it right away.
Image recognition allowed the company to create a cross-channel shopping experience revolving around this idea. They set up ‘ingredient walls’ at their stores, using the icons on posters. Then they let people scan the package of the products also at home, improving the whole customer experience.