Mymuesli app creates fun cross-channel shopping experience: scan, mix and buy
24,000,000 CHOICES TO FILL YOUR BREAKFAST BOWL
German mymuesli was the first company in the world to offer 100% personalized muesli mixes for shoppers who make no compromises when it comes to food choices.
If you only pick 5 out of the 80 organic ingredients, that’s still more than 24,000,000 potential product
combinations. Mind-blowing, huh?
CHALLENGE: FIND YOUR FAVORITE IN FAST & FUN WAY
Although mymuesli already offered an app to let muesli lovers personalize and buy products online, they wanted to make the mixing experience feel more ‘real’, as if you were picking and adding ingredients by hand.
They also wanted to find a mobile experience solution that can work across channels, from stores to outdoor media to product packaging.
Integrating Catchoom’s Image Recognition tech, mymuesli added a useful new feature to their mobile app. Shoppers can scan cute graphic icons representing the different ingredients with their phone’s camera to add them to their own custom mix, then order it right away.
The company created a cross-channel shopping experience revolving around this idea, setting up ‘ingredient walls’ at their stores, using the icons on posters and letting people scan the package of the products at home.
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