Prynt brings smartphone-printed pictures to life using AR
A MINI PRINTER FOR MOBILE DEVICES WITH A HIDDEN SURPRISE
Prynt is an innovative company offering mini printers for mobile devices that come with a unique app that allows users to unlock AR content in the form of videos.
CHALLENGE: BRINGING PICTURES TO LIFE
We all remember how Harry Potter movies showed newspapers and album photos showing moving characters, like the pictures were actually alive.
Prynt had designed a mini printer that was able to print pictures out of a mobile device. However, they wanted to make the experience even more innovative and create an added value for the user.
Integrating Catchoom’s Image Recognition and AR tech, Prynt app lets its users hover their phones’ camera over the recently printed pictures, to see them come alive thanks to Augmented Reality.
The project became a really successful campaign and raised $1.6M. Just download the case study to see how they made it possible.