Shoppers Use Event App To Scan For Discounts At Shopping Night Barcelona

shopping-night-barcelona-logo-catchoom-case-study

WHAT IS THE SHOPPING NIGHT BARCELONA?

For one night in June and in Christmas, two shopping establishments in the west end of Barcelona opened their doors outside of normal opening hours, from 8 pm to 1 am, to offer consumers an exceptional, festive shopping experience where consumers could interact with signage, banners, and storefronts and get amazing deals thanks to an app to scan for discounts.

THE CHALLENGE: DRIVE FOOT TRAFFIC TO STORES

Crossbow and Hills wanted to optimize the app they had specifically developed for the Shopping Night Barcelona in order to increase in-store traffic and boost customer engagement, making the shopping experience easy and fun in a less popular area than the city-center editions of this event. This would bring more footfall to those stores and generate excitement among shoppers.

THE SOLUTION: AN APP TO SCAN FOR DISCOUNTS

Catchoom’s Image Recognition technology built into the app enabled shoppers to seamlessly interact with the shopping center environment and stores by simply scanning banners, front stores, and any signage. This took thousands of users to the point-of-sale, as they were able to access special offers and experiences. This lead to registering approximately 30,000 scans on the opening night.