The New Supermarkets

 

The way consumers shop for household and food products is rapidly changing. More and more consumers demanding new interactive experiences to learn more from products and be well-informed before proceeding to purchases. Therefore, visual search comes as a natural feature for the supermarket apps of the future.

A Product Scanner App

 

Most consumers use their smartphones in the supermarket to know more about products. Catchoom’s visual search recognizes products in less than a second. This allows retail apps to become smart shopping assistants with a product scan functionality that turn each product into an interactive customer touchpoint.

A Supermarket App

 

By adding image recognition technology to their app, Migros allowed customers to scan a product package in-store, at home, or from the Migros magazine to access:

  • nutritional and product information
  • reviews and recommendations from other shoppers
  • recipes and cooking ideas…