August 21, 2017 Augmented Reality and Advanced Personalization: The Future of Product Design
It’s hard to find a person who hasn’t heard about Virtual/Augmented reality. These buzzwords have long become a synonym for a new frontier in technologies. However, how often have you actually used a product that offers a VR/AR experience in your day to day life? Our guess is not too often. Similarly, many users (especially among the people of certain age groups) are still reluctant to use voice-enabled virtual assistants and chatbots.
What hinders the adoption of cutting-edge technologies, such as AR/VR, conversational tech, and AI? When will these technologies finally find their place in our lives?
To find the answers to these questions, let’s try to imagine what the product design will be like in 10 years.
How technologies influence consumer behavior?
As with any innovative technology, it takes time to reach the mass market and find its implementation in our everyday lives. Take for example the explosive growth of the mobile market. iPhone wasn’t the first smartphone to ever exist, there were many devices with similar functions. Yet the experience and OS integration that iPhones offered played a key role in the development of the current mobile landscape.
Just like iPhones revolutionized mobile, a number of technologies caused major shifts in human behavior and disrupted well-established industries.
Trends to watch in the next few years
On-demand economy apps are a bright example of how technology redefines well-established industries and changes human behavior. If 20 years ago you would spend half an hour ordering goods or food by phone, now you can get practically everything you want delivered to your doorstep in a couple of clicks.
Just like that, the next wave of innovation across traditional industries will be driven by AI and virtual/augmented reality. Most users don’t take AR and personal AI-powered assistants seriously, only because this technology is not used correctly. As soon as businesses find more suitable use cases for these kinds of technologies, everything will change.
Judging by the current trends in consumer behavior and the latest technology advances, let’s identify the major factors that will directly impact the software product design and our lives in the upcoming years.
The product design of the future: Major technology trends reshaping our world
Many things that are now commonplace were once considered as science fiction. Similarly, some of the technologies that are just emerging today might become an integral part of our lives in the next ten years. Namely, we expect the following trends to take center stage in product design by 2025.
Augmented Reality and Image Recognition for brand marketing
These technologies will soon lose its sole entertaining purpose and become a powerful product design and marketing tool. From drafting concepts for new cars or airplanes to visualizing architecture and interior design, the use cases for AR and VR content are endless.
With the recent launch of ARKit by Apple, we can already see the new use cases for AR technologies emerging, including accurate measurements, urban planning, interactive advertising, real-world navigation, etc.
Advances in AR/VR, and Image Recognition technologies will have a major impact on how brands and their products engage with their users. Imagine interactive pointers and information tags integrated directly into your environment to help you easily navigate both inside and outside of any shopping mall, office, museum, and so on.
Push notifications is another sphere that can be potentially disrupted by AR. For example, tailored product suggestions sent to the visitors in-store by the Beacons can be displayed in AR to make the customer experience more engaging.
At the moment, you won’t see too many apps where push notifications are implemented very well. They are overused, annoy users, and are one of the main reasons why apps are uninstalled.
However, despite the fact that AR can be a breath of fresh air, its use might sometimes be replaced by more cost-effective and less limiting alternatives, such as Image Recognition.
Machine learning technologies will play a major part in the future product design
Data collection is a crucial part of ML. Higher levels of data collection by software or hardware sensors will, in turn, allow ML to yield more efficient results.
As a result of an increasing amount of data inflow, businesses will be able to get access to even more user data and offer advanced personalization options.
Products we interact with will instantly learn about our behavior and preferences and will be able to predict our actions or desires before we even realize it.
AI will become part of our life
Due to the advances in ML technologies and natural language processing, AI will soon reach a point where it will become an integral part of our day-to-day life. As a result, conversational interfaces will soon replace the traditional means of human-machine interactions.
Smart virtual assistants and chatbots will further penetrate every aspect of our everyday lives and help businesses automate routine tasks. One sphere of business that will be among the first to be disrupted by AI is customer support. With AI-powered agents replacing costly call centers, businesses will be able to better allocate resources and increase their performance.
Building a future-ready digital business
While it’s no secret that technologies are developing at neck-breaking speeds, many business owners struggle to find the right ways to use them. They either cannot see the potential in those technologies and don’t take them seriously or give up on innovations after the first failed attempt.
Yet, innovations in product design paired with the right strategy can have a really disruptive potential, offering a number of competitive advantages and added customer value. That is why it is important to be able to see the potential within the emerging technologies: By embracing the innovations early, you get an opportunity to future-proof your business and create a solid foundation for further growth.