Catchoom Performs Great in Layar’s Image Recognition Benchmark Tests

Can we brag a little?

We don’t do it often, but we feel like this is one giant step forward towards the continued refinement of image recognition that powers Augmented Reality. So we felt we needed to share it with you.

Layar did some Image Recognition benchmark earlier this year with more than 100,000 images from real users and real campaigns. They performed a test with Catchoom’s technology and some of our competitors.

After the testing, we were informed they felt that Catchoom’s technology found a match in 98% of the cases. Isn’t that great? But well, don’t take our word for it, here is what Dirk Groten, CTO from Layar had to say…

Layar on Catchoom Results in Image Recognition Benchmark


“Layar benchmarked Catchoom’s technology in 2013 against three of their main competitors and found they had the best results in terms of recall rates, while speed and false positive rates remained competitive.

Even with very bad lighting and blurry scanned images, Catchoom was still able to return the correct match.

For interactive print, it’s crucial that end-users get positive results when they scan a page that says it’s augmented with Layar, even if they don’t hold their device optimally.”

This Image Recognition benchmark serves as a reaffirmation of the high quality of Catchoom’s technology and differentiates it from competitors, whose accuracy falls behind Catchoom’s.