For one night in June and in Christmas, two shopping establishments in the west end of Barcelona opened their doors outside of normal opening hours, from 8 pm to 1 am, to offer consumers an exceptional, festive shopping experience.
Crossbow and Hills wanted to optimize the app they specifically developed for the Shopping Night Barcelona in order to increase in-store traffic through greater customer engagement, making the shopping experience easy and fun in a less popular area than the city-center editions of this event.
Catchoom’s Image Recognition technology built into the app enabled shoppers to seamlessly interact with the shopping center environment and stores, taking users to the point-of-sale by scanning banners and storefronts to access special offers and experiences, registering approximately 30,000 scans on the opening night.
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