CraftAR Service: The Ultimate AR Toolbox

CraftAR makes it easy to create amazing interactive experiences through
Augmented Reality and Image Recognition

All the features you need in one place

CraftAR is a suite of tools that enable agencies, publishers and retailers to leverage Augmented Reality and Image Recognition to transform the way consumers interact with everyday objects.
Users just scan items they see in ads, magazines, and catalogs to read reviews, launch product demos or click to add items to their shopping carts.
You can even design AR-powered apps that let consumers interact with an out of home display or see how furniture will look like in their living room.

Create amazing Augmented Reality and Image Recognition apps in five steps


Choose and mix technologies


Choose where to run and how to deliver the content


Upload and create content using our Content Management System


Develop for free


Go live and keep building!


Choose and mix technologies

CraftAR allows you to deliver experiences that rely on scanning only,
on scanning and triggering an Augmented Reality experience,
or directly on the AR component, without searching through a database of images.



98% accurate Image Recognition

Fast, accurate recognition of real world objects such as bottles, billboards, or catalogs. Scan and recognize thousands of objects instantly. It provides 20% better recognition accuracy than our competitors – even with non-optimal light, surface, angle or distance to object.

Read all about our benchmarked image recognition technology.


Augmented Reality on planar objects

Reliable tracking of planar objects and built-in rendering capabilities that include videos, animated 3D models, buttons and more.

Read all about the possibilities of our Augmented Reality solutions.


Choose where to run and how to deliver the content

Depending on your use case, you may want your app to run by searching in the cloud, or locally offline, independently of Internet connectivity.
CraftAR allows you to choose openly.






Every scan is sent to the cloud for Image Recognition. If the associated content is for an AR experience, it is streamed to the device.

Any update in the CMS is immediately available to all users.


Every scan runs totally offline. Content can be stored on the device or streamed from the cloud.

Apps can be distributed with an embedded database or download it at first launch.

Any change in the database requires the app to connect to the Internet and synchronize with the CraftAR CMS to fetch the changes.

Extended Search

In apps that have a certain amount of objects that are frequently requested, it can be convenient to

  1. run first on-device on a subset of the database and
  2. then continue searching in the cloud.

The local set can be fixed by tagging individual items that we want the device to have. Read the documentation about Tags in the Management API.


Upload and create content using our
Content Management System

CraftAR is an extremely agile cloud-based content management system. You can refresh content associated with your IR and AR experiences as often as you like. Update offers, add more images, and extend product offerings,
as well as edit the look and feel of your experiences.





Simple text or URL

In many use cases, you want to show a customized text, trigger a follow-up event, or simply link each object to a URL, for instance of a product page.

CraftAR Creator

With our WYSIWYG content creation tool, you can drag & drop buttons, videos and 3D models into the Augmented Reality scene with no developer skills.

Watch the creator tool in action

We allow you to upload digital assets from your hard drive to our cloud Media Library and seamlessly deliver them to your app when the corresponding object is scanned.

Unity Plugin

The CraftAR Unity Plugin allows to add game objects (including animated 3D models or 360 panoramas) and your own programming to a scene that can be published into our cloud CMS or embedded into your app.

Learn about the AR Unity Plugin

Management API

With our RESTful API your backend service can directly inject new content or update existing one into our CMS. It is designed to perform bulk operations.

Get inspired by other companies who built a white label platform with Catchoom.


Develop for free

We offer free Software Development Kits (SDKs) and libraries to help you get started. Most applications can be built by following our examples and tutorials available in our Support Center and Reference Documentation.






Native apps

Image Recognition and AR

Web apps

Cloud Image Recognition


Image Recognition and AR

Unity apps

Augmented Reality


Go live and keep building!





Subscriptions and add-ons

We offer different plans that grow with your requirements. Depending on the choice of technology (step 1) and how to run it (step 4) you may also be required to buy a specific add-on to publish your app in a public store.

Check out our Pricing for more details.

Global infrastructure

CraftAR is deployed in servers in Europe and in the US, and uses a global Content Delivery Network to enhance the user experience.


Track and optimize the performance of your content

Review the number of scans, the content that is most recognized and adapt accordingly to maximize your results.

Learn more and watch a tutorial.