WHAT IS THE SHOPPING NIGHT BARCELONA?
For one night in June and in Christmas, two shopping establishments in the west end of Barcelona opened their doors outside of normal opening hours, from 8 pm to 1 am, to offer consumers an exceptional, festive shopping experience.
THE CHALLENGE: DRIVE FOOT TRAFFIC TO STORES
Crossbow and Hills wanted to optimize the app they specifically developed for the Shopping Night Barcelona in order to increase in-store traffic through greater customer engagement, making the shopping experience easy and fun in a less popular area than the city-center editions of this event.
Catchoom’s Image Recognition technology built into the app enabled shoppers to seamlessly interact with the shopping center environment and stores, taking users to the point-of-sale by scanning banners and storefronts to access special offers and experiences, registering approximately 30,000 scans on the opening night.
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