Augmented Reality (AR) has seen a huge growth over the past few years and is increasingly adopted by advertisers to create engaging experiential campaigns.
Consumers are more and more open to augmenting their world with useful content, information and offers, while establishing deep emotional connections with brands. In fact, the number of mobile AR users is predicted to reach 200 million by next year, which means we will surely be seeing much more advertising experiences powered by AR.
Whether talking about projects in marketing, education, publishing, or in the leisure industry, it is clear that print collaterals need to be reinvented, as digital alternatives have become a threat in the new media landscape.
Ebooks, online newspapers, video games and new technological advancements are replacing traditional physical books, magazines and board games. But digital is not print's enemy. In fact, we believe that combining print with digital platforms is the future.
Our new whitepaper, “A Guide to Interactive Print Experiences” will show you some great examples of how companies and agencies can connect physical paper touchpoints to interactive digital experiences.
Year 2016 got quite a bad rap in media. But no matter how turbulent the year seemed when it comes to political matters or global conflicts, it definitely was an ecstatic year for Augmented Reality (AR).
What’s gonna happen in 2017? Will AR continue to grow into a mainstream technology? Or, what technological advancements would be crucial for the breakthrough? What use cases can we expect to see more of?
Instead of gazing into a crystal ball, we asked agencies around the globe to share their predictions and wishes for the new year.
Do you operate as an agency, developing marketing campaigns, digital assets or mobile apps for your clients? Do you sometimes worry about depending too much on one-off projects, or wonder how to win and keep more clients?
If that’s the case, our whitepaper, ‘How to Start a Successful Agency Service with Augmented Reality’’ is for you!
This guide will provide you with the best tips on how to make more profit and scale across clients, showing you top examples and practices that other companies have implemented to create successful services.
As part of the Festival Of Media Global 2016 in Rome, Catchoom was selected as one of the most exciting ‘providers to watch’ in the media and advertising tech space, with special attention to our image recognition and augmented reality toolbox for brands and agencies.
Daniel Grabiner, Director of M&M Global ‒ the premier global media hub for content, networking and intelligence ‒ invited Richard Ferraro, our Chief Commercial Officer to share our company’s vision.
Check out the video interview to learn more about how you can connect digital experiences to physical objects for next-generation mobile marketing interactions. For you to get the idea regarding the importance of the topic, we expect to reach the 1 billion threshold by 2020.