For yet another year, Catchoom was among the industry leaders invited to take the stage at Augmented World Expo in the heart of Silicon Valley, to share some of the hottest tech trends that will shape how people shop, play and interact over the next few years.  

One of most important areas where technology like Augmented Reality (AR) or Artificial Intelligence (AI) can create the most business value is the Retail & eCommerce sector.

After being interviewed at AWE 2015, we returned to AWE TV’s black table for a hearty chat about the future of Catchoom and the augmented reality and image recognition industry in general.

Many thanks to Mark Piszczor ‒ who works at Occipital when he’s not performing voluntary news reporter duties for AWE media ‒ for giving us the opportunity to share our insights and some big announcements.

Check out the video interview or read the transcript to learn more about our new industrial 3D object recognition technology, our vision of getting beyond markers and depth sensors, our new visual similarity research project for Fashion and a very special 13th anniversary.