When it comes to AR (augmented reality), keeping it simple pays off. Agencies often ask for AR when what they really need is image recognition (IR).
May 19, 2015
The 10 Commandments of Augmented Reality Campaigns
One of the greatest concerns for game publishers today, is how to keep gamers interested and increase revenue streams at the same time. At the Game Developer Conference in San Francisco this week, Catchoom will be talking to game developers and publishers about both. Currently, 97% of gamers don’t want to pay for in-app purchases (IAP). Catchoom’s cloud-based Image Recognition technology is changing this by introducing the world to gamers.