Image Recognition technologies are transforming the retail sector and the way we find and purchase products. It has provided us with a more interactive view of the world, creating a "virtual showroom" around us, where everything in our sight becomes searchable and buyable. M-commerce has taken a big leap, thanks to apps that allow users to ‘Scan-to-Buy’. This is becoming a standard offering — let’s focus on how consumers can search products in new ways with this technology.