If you’re into AR you have probably heard by now about Blippar acquiring Layar. This is news for our industry and it means different things for everyone involved, for consumers, for professionals and for the future of the AR industry as a whole.

There are two things I want you remember after you read this blog post: 1. AR is here and it has practical, everyday uses with sound technology. 2. The market is accepting using it faster than you think. 

Let's discover why it's true by taking Audi as an example.

Layar is an industry-leading company at the forefront of the rapidly emerging medium of augmented reality (AR). AR is a way of viewing digital information which has been superimposed – or augmented – onto a live view of the physical, real-world environment around us. It allows us to connect digital information to the physical world. It is fast, reliable and scalable.

Using Catchoom technology, Layar is creating a new medium for advertisers, publishers and e-commerce to increase their customer base, boost revenues and build brand awareness using AR.

Image Recognition software allows us to get instant digital content for objects that we see in the real world. Catchoom is a pioneer in this field – our technology is the first of its kind to recognise non-planar shapes; meaning curves and irregular shapes can be recognised too. We are changing the face of advertising, marketing, branding and publishing.