Millennials are one of the largest demographic segments of our planet. In the US alone, they account for almost 80 million citizens and they spend an average of $600 billion per year. They are the first truly digital generation and differ greatly from the average consumer.
They respond differently to marketing and mistrust traditional advertising. Companies must, therefore, address this change in values and shopping habits if they want to reach out to these young, digitally native consumers.
Augmented Reality (AR) has become a hot topic in marketing conversations. Advertising opportunities with AR are worth $1.09bn already. Brands are dreaming of hype and virality similar to apps like Pokemon GO.
If you are an agency or brand marketer, it is a great moment to look into Augmented Reality experiences. But how to create successful marketing campaigns with AR that stand out, engage users and drive revenue? Read our top tips with real examples.
With February around the corner, we decided to take a look at how Augmented Reality can spice up this long-established holiday that is Valentine's Day.
From sending virtual love messages to having a virtual person bring you virtual flowers, Augmented Reality tech can be leveraged in many ways to create engaging campaigns for this celebration, whether you have someone to share it with or not.
Here’s a list of our most beloved AR Valentine’s campaigns, in chronological order.
Augmented Reality (AR) has seen a huge growth over the past few years and is increasingly adopted by advertisers to create engaging experiential campaigns.
Consumers are more and more open to augmenting their world with useful content, information and offers, while establishing deep emotional connections with brands. In fact, the number of mobile AR users is predicted to reach 200 million by next year, which means we will surely be seeing much more advertising experiences powered by AR.
Whether talking about projects in marketing, education, publishing, or in the leisure industry, it is clear that print collaterals need to be reinvented, as digital alternatives have become a threat in the new media landscape.
Ebooks, online newspapers, video games and new technological advancements are replacing traditional physical books, magazines and board games. But digital is not print's enemy. In fact, we believe that combining print with digital platforms is the future.
Our new whitepaper, “A Guide to Interactive Print Experiences” will show you some great examples of how companies and agencies can connect physical paper touchpoints to interactive digital experiences.
Do you operate as an agency, developing marketing campaigns, digital assets or mobile apps for your clients? Do you sometimes worry about depending too much on one-off projects, or wonder how to win and keep more clients?
If that’s the case, our whitepaper, ‘How to Start a Successful Agency Service with Augmented Reality’’ is for you!
This guide will provide you with the best tips on how to make more profit and scale across clients, showing you top examples and practices that other companies have implemented to create successful services.