As more and more customers are choosing online shopping over shopping in-store, brands need to figure out a way to add something unique to their offline purchasing experience.

Consider the reasons why a customer chooses to shop in-store over online. It’s likely that the in-store experience already offers something that online doesn’t. Perhaps it’s an offer specific to that store, or the customer service provided is worth the extra effort to travel. About 90% of all retail revenue in 2016 accounted for brick and mortar retail, so in-store shopping isn’t going anywhere anytime soon.

Easter is almost here, and everyone loves Easter Egg Hunts! This year, however, you can make it even better. We’re talking about a virtual egg hunt!

After the success of Pokemon Go!, virtual scavenger hunts have been taking off around the world. For this piece, we decided to collect the best Augmented Reality “egg hunts” and then give a few tips on how to make your own with CraftAR.

Showrooming and webrooming are both big consumer trends that are changing the retail landscape, as alternative channels of purchase proliferate. The first one refers to checking out a product in-store and then buying it online, such as on eCommerce sites like Amazon, for a better price. The latter is the opposite; it’s about researching products online and then heading to a store to complete the purchase.

According to a Harris poll, 46% engage in showrooming. That means that almost half of in-store visitors leave the premises without buying on the spot. That is a huge revenue loss for both online and offline retail sectors.

Product scanner apps have played a major role in m-commerce during the last few years. They allow users to engage and interact with products, catalogs, print ads or in-store signage seamlessly, providing them with valuable content and experiences in milliseconds, with no need for QR codes or special print markers.

With February around the corner, we decided to take a look at how Augmented Reality can spice up this long-established holiday that is Valentine's Day.

From sending virtual love messages to having a virtual person bring you virtual flowers, Augmented Reality tech can be leveraged in many ways to create engaging campaigns for this celebration, whether you have someone to share it with or not.

Here’s a list of our most beloved AR Valentine’s campaigns, in chronological order.

Augmented Reality (AR) has seen a huge growth over the past few years and is increasingly adopted by advertisers to create engaging experiential campaigns.

Consumers are more and more open to augmenting their world with useful content, information and offers, while establishing deep emotional connections with brands. In fact, the number of mobile AR users is predicted to reach 200 million by next year, which means we will surely be seeing much more advertising experiences powered by AR.

As the line between the digital and the real world continues to blur, we see a new trend in retail, where traditional brick-and-mortar and ecommerce are blending into one: a digital in-store experience.

Image Recognition technologies are transforming the retail sector and the way we find and purchase products. It has provided us with a more interactive view of the world, creating a "virtual showroom" around us, where everything in our sight becomes searchable and buyable. M-commerce has taken a big leap, thanks to apps that allow users to ‘Scan-to-Buy’. This is becoming a standard offering — let’s focus on how consumers can search products in new ways with this technology.

Museums today face a challenge in keeping a steady stream of visitors coming in. As technologies become embedded in everyday life, seeing a static sculpture, a fossil, or the ruins of a centennial building, do not seem interesting enough anymore — especially to younger audiences who have grown up in a digital world.

It’s safe to say that Image Recognition technology will radically change the way we shop. We can just point our digital devices at products like groceries to find information, match prices, earn rewards or purchase with one click. This is not a dream any more, but a technical reality, as the example of the new PhooDi app perfectly shows.