It’s safe to say that Image Recognition technology will radically change the way we shop. We can just point our digital devices at products like groceries to find information, match prices, earn rewards or purchase with one click. This is not a dream any more, but a technical reality, as the example of the new PhooDi app perfectly shows.

The potential locked inside Google Glass is just begging to be unleashed. And it’s developers who are harnessing the power of Augmented Reality and Image Recognition to see it through. With this, we present to you an example of Augmented Reality running on Google Glass via Augmented Web.

It’s just the beginning for Augmented Reality because this tech is changing the way we interact with the world. No, really. It’s not just Catchoom that thinks that. Have you seen the headlines? 200M mobile augmented reality users is what Juniper predicts, and with good reason.

BuildAR launched in 2009 as the world's first Augmented Reality Content Management System (AR-CMS), allowing people to overlay their content in the real world.

AR-Code is the free Augmented Reality (AR) mobile app that lets users capture and watch exciting digital content from all types of printed material or physical objects. Users can interact in real time and on-demand. AR-Code offers a free multimedia library of topics both on- and offline, anytime, anywhere. It's available for iOS and Android smartphones and tablets.

Layar is an industry-leading company at the forefront of the rapidly emerging medium of augmented reality (AR). AR is a way of viewing digital information which has been superimposed – or augmented – onto a live view of the physical, real-world environment around us. It allows us to connect digital information to the physical world. It is fast, reliable and scalable.

Using Catchoom technology, Layar is creating a new medium for advertisers, publishers and e-commerce to increase their customer base, boost revenues and build brand awareness using AR.