Adding videos with transparency to Augmented Reality scenes in CraftAR just became much easier. From now on, you can also use the web-based CraftAR Creator to add transparent videos to your AR experiences used in your mobile apps.

We are happy to announce that we have just released a new version of our popular Unity Augmented Reality SDK, called CraftAR Unity SDK 3.0.

We have received many requests from our loyal users, so we’re extremely glad to enable support for Unity 5.1-5.3, coupled with our most up-to-date AR tracking capabilities.

Congratulations to Metaio on their now-confirmed acquisition by Apple - we're excited about the future of the augmented reality industry and believe this acquisition takes us one step closer to augmented reality being a mainstream reality.
Kudos for Thomas and Peter!

In our last blog we hinted at some big news from Catchoom. Well, the wait is over and we're ready with our big reveal...

Augmented Reality and Image Recognition offer a unique user experience to users which can significantly impact customer engagement and make an app stand out from others. Over the past year, we've seen a tremendously growing interest coming from brands and publishers to integrate those capabilities into their apps.

Are you a mobile app developer looking for easy ways to add Augmented Reality and Image Recognition to an app? Well, we got your back.

We've released brand new versions of both the Image Recognition SDK and the Augmented Reality SDK.
Here are the most important new features:

1. Faster Cloud Image Recognition with our recently deployed global infrastructure. 2. Attach Augmented Reality content to the screen. 3. Continue rendering Augmented Reality content when the reference object moves outside of the field of view. 4. Full support for 64-bit architectures on iOS.

How is my latest collection of images performing? How many recognitions have been generated? Which are my top 5 most scanned images?
Those are some questions that every CraftAR customers regularly need to consider in order to validate, modify and optimize their Augmented Reality and Image Recognition content strategy.

Ever wanted to connect your physical assets with your digital ones? At Catchoom, we make that possible by adding this functionality into your new or existing mobile app. The magic is called Image Recognition SDK and is available for iOS, Android and wearables like Glass.

Okay, we're not talking about super models, but we think that 3D Models are just as attractive. And that is why we have added a new product feature to complement CraftAR.

The addition of 3D models brings the most advanced Augmented Reality experiences to consumers.

Catchoom's team continues its devotion to make mobile developers life easier and help you grow your business in Augmented Reality. Since we launched the Android SDK for Augmented Reality, we've received lots of feedback.

The challenge of supporting many devices and facing the fragmentation of Android has taken our mobile development team into many hours of sleepless coding. Finally, we're proud to release the new version of the SDK, with improved stability, and ready for new features that will come up very soon.